3M Company (MMM) is an industrial conglomerate operating in a wide variety of markets and industries. The company’s stock is currently trading around $159.00 in a 52 week range of $123.61-$162.92. The stock has been relatively strong today with shares rallying by 13.15% year to date. The stock has come under pressure over the past week however with shares falling over 2.2% over that time period.

We are seeing some short term bearish options activity in MMM hitting OptionHacker today and one of these trades has proven to be a great day trading winner. Earlier today a trader bought 2,522 MMM Dec 12th Weekly 157.5 puts for $0.39 while stock was trading at $159.63. So far the stock has traded as low as $158.63 and these puts traded as high as $0.65. This has been an extremely profitable trade so far. Another great OptionHacker winner.

Trade: Risking $1,000
Buying 25 of the MMM Dec 12th 157.5 Puts for $0.40
Risk: $1,000
Breakeven: $157.10

These puts have traded as high as $0.65 today meaning that a trader could have made $625 on $1,000 worth of risk in a matter of hours.

Krispy Kreme Doughnuts, Inc. (KKD) is a confectionery retailer based in North Carolina that is most well recognized for its chain of brick and mortar donut stores. As of the writing of this article (12:30PM CST), KKD is currently trading up 0.70% on the day to 20.22. The stock is in the upper portion of its 52 week trading range of 14.82-21.30 after rallying hard since printing the annual lows in early August. KKD is scheduled to report earnings today, 12/9/2014 after market close.

Over the last eight quarters of earnings for KKD, the stock has traded relatively bearishly, moving lower on five out of eight sessions immediately following the EPS release. KKD has also been a fairly volatile mover during this time period, registering an average historical move of 12.8%, and notably moving over 20% on three occasions. The options market is currently pricing in a relatively tame earnings reaction this quarter, anticipating just a 10.25% move by the December monthly expiration on 12/20/2014. This would represent a $2.05 directional move in the underlying stock in just over eight trading days. Despite KKD’s rebound off lows that began in the summer, I am leaning bearish on the name going into earnings. From a technical standpoint the stock has stalled out and reversed clearly off 21.00 resistance on the daily chart. Additionally the stock has begun to break down through the relevant moving averages, moving lower towards the Ichimoku Cloud. Going into this afternoon’s EPS release I will be looking to position myself short KKD in anticipation of a continuation of this recent bearish trend.

Trade: Buying the KKD Dec 20-19 Put Spreads for $0.30
Risk: $30 per 1 lot
Reward: $70 per 1 lot
Breakeven: $19.70

Cheniere Energy, Inc. (LNG) is a company that is engaged in business involving natural gas. The company’s stock is currently trading around $65.95 in a 52 week range of $38.42-$85.00. The stock has been massively outperforming the market this year with shares rallying nearly 53% year to date. Recently however, the stock has been under pressure. LNG shares have fallen by more than 21% over the past 3 months and are selling off by over 6.6% in today’s session after large blocks of puts were bought.

Earlier this morning a trader bought 2,500 LNG Dec 12th weekly 66 Puts for $0.61. This trade was the first order to hit OptionHacker this morning and hit as the stock was trading above $70.00. The selloff in LNG after these puts hit made this an extremely profitable trade with this line trading as high as $2.05 on the day.

Trade: Risking $1,000
Buying 16 of the LNG Dec 12th weekly 66 Puts for $0.61
Risk: $61 per 1 lot
Breakeven: $65.39

With these puts trading as high as $2.05 a trader could have made $2,304 on this trade in a matter of hours.

Ensco plc (ESV) is a London based oil and gas drilling and exploration company, and currently the world’s second largest offshore driller by total fleet size. As of the writing of this article (10:30AM CST), ESV is currently trading lower on the day, down 3.37% to 30.40. The stock printed 52 week lows earlier in the session, as the decline in oil prices to levels not seen in around four years continues to drag down the stock price of offshore drillers. ESV is down over 50% from its trading levels of around the 60.00 at this time last year.

As ESV, much like crude prices at large, has been firmly entrenched in a strong and seemingly unending downtrend for most of this year, it should come as no surprise that we saw some extremely bearish unusual options activity in the name today. Earlier this morning we saw a large buyer of the Jan ’15 26 Puts step in and buy 2,471 contracts at the offer for $0.45, and another 1,939 contracts around 35 minutes later for $0.60 for a total cash outlay of $237,535 before commission costs. Based on the open interest of just 337 contracts we know this was an opening transaction, looking to profit on what would be over a 10% further decline in the stock price by the January ’15 monthly expiration. As both the ESV stock and global oil prices have yet to make any real indication that they can cease hemorrhaging at current rates, I am inclined to lean bearish with the large put buyer from this morning.

Trade: I bought the ESV Jan 26 Puts for $0.475 on Average
Risk: $47.50 per 1 lot
Breakeven: $25.525

Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA) is a retailer that offers consumers salon products and services in retail stores. The company’s stock is currently trading around $124.30 in a 52 week range of $80.35-$129.47. The stock has been very strong this year with shares rallying nearly 29% year to date. The company is set to report earnings after the bell today with analysts expecting EPS of around $0.83 on $711 million in revenue.

ULTA has been strong on earnings day over the past 8 quarters with shares rallying 6 times on earnings day. On average the stock moves around 14.3% on earnings day and this time around the options market is implying a move of around $13.35, or around 10.7%, by December expiration. ULTA is also looking strong on a chart with shares trading well above the Ichimoku Cloud. The stock also caught a round of upgrades earlier this week ahead of their earnings tonight. With a strong technical setup and strong historical track record I can’t justify anything but a long in ULTA. Using the options market to calculate an upside target I will be looking to get long ULTA with an upside target of $137.65

Trade: Buying the ULTA Dec 130-135 Call Spreads for $1.50
Risk: $150 per 1 lot
Reward: $350 per 1 lot
Breakeven: $131.50

American Eagle Outfitters, Inc. (AEO) is an apparel and accessory retailer that operates approximately 1,000 brick and mortar retail locations primarily within the US, with additional but less significant presence in Mexico, Canada, China and Hong Kong. The company’s primary consumer demographic is young men and women in the 15-25 age range, and as such is a direct competitor with similar retailers Abercrombie & Fitch (ANF) and Aéropostale (ARO), both of which also reported earnings earlier this week. At the time of this post (10:15AM CST), AEO is currently trading down to 13.80, a move lower of 3.90% on the day. AEO is currently trading just over the mid point of its 52 week range of 10.12-16.50, and is set to report earnings today, 12/4/2014 after the market close.

Over the last eight quarters of earnings data available, AEO has reacted primarily bearishly in the trading sessions immediately following earnings, trading lower five out of eight times after the EPS release. The historical move during this period was 7.2%, but it may be worth noting that three of the five one-day moves lower have been of a magnitude of at least -9.5%. The options market is currently pricing in a move of around 10.18% based on the ATM straddle in AEO, reflecting what would be a $1.40 move in the underlying stock by this Friday’s weekly expiration. Part of the reasoning for this expected volatility may be related to the earnings of previously mentioned competitors ANF and ARO, the latter down over 25.24% on today’s session following a very negative earnings reaction from investor response to another quarter of losses and missed expectations. ANF is also down over 4.5% on the session after initially trading higher following its EPS release the previous day. Although American Eagle has managed to hold and rebound off of its lows in late May and early June, the teen apparel market seems to be having a very tough time maintaining any traction in recent quarters, and I am inclined to maintain my bearish lean on AEO going into their report this afternoon.

Trade: Buying the AEO Dec 5th Weekly 13.5-12.5 Put Spreads for $0.28
Risk: $28 per 1 lot
Reward: $72 per 1 lot
Breakeven: $13.22

Sears Holdings Corporation (SHLD) is a retailer with nearly 2,000 stores in the U.S. The company’s stock is currently trading around $34.42 in a 52 week range of $24.10-$49.34. The stock has been massively underperforming the market this year with shares falling by nearly 30% year to date. The company is set to report their most recent quarterly earnings tomorrow morning before the bell.

The stock has been relatively weak on earnings day over the past 8 quarters with shares moving lower on earnings day 6 times. On average the stock moves on earnings around 8.3%. Currently the options market is implying a move of around $3.20 by Friday’s close. This 9.3% implied move is a bit higher than the historical average but traders should keep in mind that there is 2 full trading days’ worth of time premium in this straddle. With a neutral chart setup and a bearish historical movement record SHLD seems to be setting up well for a short on earnings.

Using the implied move I can calculate a downside target of around $31.20

Trade: I bought the SHLD Dec 5th Weekly 32-31 Put Spreads for $0.25
Risk: $25 per 1 lot
Reward: $75 per 1 lot
Breakeven: $31.75

The Kroger Company (KR) is a well known US based retailer and the country’s largest supermarket chain by total revenue. In addition to its grocery/supermarket stores, the Kroger Company also operates a variety of mixed marketplace, convenience, and jewelry stores across 31 states. At the time of this post (11:15AM CST) KR is currently trading at 58.80, down 1.16% on the day. The stock’s 52 week range is fairly wide, trading from 35.13-60.38. The year’s highs were printed just days ago on November 28th, as the stock maintained a very strong uptrend throughout the year after printing lows in early February. KR is set to report earnings tomorrow, 12/4/2014 before the market open.

The recent historical trend for KR following its earnings reports has been predominantly bullish, trading higher on five out of the last eight subsequent sessions, and posting an average move of 3.3% during this time. The options market is currently pricing in an implied move of 6.89% by this month’s December 20th expiration, reflecting what would be a $4.05 move in the underlying equity in the next 17 days. KR has been immensely bullish over the course of the year, up over 41% from this time in 2013. The near term trend appears very bullish and intact as well, as the stock has pulled back slightly off of the highs, but remains well over the upward sloping Ichimoku Clouds and the relevant moving averages on the daily chart. Considering this continued bullish sentiment in KR, I will be looking to position myself long going into the earnings report tomorrow morning.

Potential Trade: Buying the KR Dec 60-62.5 Call spreads for $0.50
Risk: $50 per 1 lot
Reward: $200 per 1 lot
Breakeven: $60.50

Abercrombie & Fitch (NYSE: ANF, $28.46) hasn’t been stylish for investors in 2014 – share are off by 13.5% year to date. The stock is scheduled to report earnings prior to the open of Wednesday’s session, with consensus analyst estimates calling for $0.41 EPS on $916.03 million of revenue. One year prior, the company posted EPS of $0.45 (a beat of $0.07) on $1.03 billion in revenue.

ANF stock has traded in a 52-week range of $28-$45.50, clocking its intraday high on August 27. The stock has fallen following 2 of its past 4 earnings reports, and 5 of the past 8. ANF stock has weekly options, offering traders the opportunity to further isolate earnings catalyst movement. The market on the ANF Dec Weekly 28.5 Straddle is $2.70-$3.01, and thus is implying a move of roughly 10.1%. This is slightly below the 10.8% mean move seen over the past 8 quarters.

While recent retail earnings have been relatively strong, Black Friday numbers have been estimated to be poor and could upset ANF guidance. Some have estimated Black Friday spending to be 11% lower than in 2013, which could be particularly disruptive to the budget conscious teen shopper.

ANF Bulls could take heart in the possibility the stock is oversold, but I would not look to allocate risk capital to anything but a short position.

My Trade: Buy the ANF Dec Weekly 26.5-25.5 Put Spread for about $0.25
Risk: $25 per 1 lot
Reward: up to $75 per 1 lot
Break-even stock price at expiration: $26.25

Greeks of this Trade
Delta: Short
Gamma: Long
Theta: Short
Vega: Long

I like this trade because it offers a favorable return on my money, with my downside price target aligned with the measured move target.

BHP Billiton Limited (BHP) is an Australian metals and mining corporation whose primary focus is the production of iron ore and processed natural energy resources such as petroleum. As of the writing of this article (11:15AM CST), BHP is currently trading slightly higher on the day, up 0.37% to 55.40. The stock is currently trading well within the lower portion of its 52 week range of 54.35-73.91 however, just over $1.00 off of the lows for the year which printed late last week. Investor reaction to a potential slowdown in Chinese demand for the company’s industrial metals products has been pointed to as one possible reason for the stock’s steep decline off of 52 week highs which were made in late July.

Today we noticed an interesting block trade taking place in BHP, as a buyer purchased a huge lot of 12,500 Feb ’15 47.5 puts, lifting the offer at $0.59 (total cash outlay of $737,500 before commissions). As this trade went off against an open interest in the option of just 434 contracts, we can safely say this was an OPENING transaction, looking to profit on further anticipated downside in BHP headed into early next year. In addition to this large bearish transaction, a perfunctory glance at the technicals in BHP would also indicate that this stock is primed to move LOWER, as it clings to support just above the recently printed 52 week lows and heads lower, well under the Ichimoku cloud on a daily chart. As such, we will be looking to piggyback this large Put buyer and hope to capture profits as BHP continues its move to the downside.

Trade: I am long the BHP Feb 47.5 Puts for $0.58
Risk: $58 per 1 lot
Breakeven: $46.92