Dunkin’ Brands Group, Inc. (DBGI) is a franchisor of quick service restaurants (QSRs) serving hot and cold coffee and baked goods, as well as hard serve ice cream. The Company franchises restaurants under its Dunkin’ Donuts and Baskin-Robbins brands. DNKN is currently trading around $46.56 in a 52 week range of $40.50 – 53.05. The company’s stock has been underperforming the market this year with shares declining 3.41% year to date. Options traders seem to think that this trend will reverse as order flow in DNKN has been decidedly bullish during today’s trading session. Today a trader bought over 5600 DNKN Dec 50 105 calls at $.95. This is an extremely bullish order and involves this trader laying out over $550,000 in total premium. The stock is trading flat towards the end of today’s session.
Buying the DNKN Dec 50 Calls for $1.05
Risk: $95 per 1 lot
Targets: $1.20 and up every $.15, 5 Targets
Greeks of this Trade:
We define unusual option activity as large block trades that represent a large percentage of daily option volume. The block trade is considered “unusual” if the option volume is above the average daily volume over the past 22 days. At KeeneOnTheMarket.com we scan and analyze order flow from all of the major options exchanges in order to identify any unusual option activity.
Analyzing unusual order flow gives traders a window into what the positions that large institutional players have. The majority of unusual option activity can be traced back to hedge funds, mutual funds, and other large institutions. Knowing where these institutions are placing their bets can be hugely advantageous for any trader. These institutions have informational and technological advantages that the average trader doesn’t have, and the amount of time and analysis that goes into every one of their trades is substantial. We offer this service through our 7 hour daily LIVE trading room http://bit.ly/135QWt8 or through Premium Twitter feed with all entries, exits, and unusual options activity tweeted all day long:http://bit.ly/11f0L9u.
Order flow can however at times be deceiving. One might logically thing that a large block buyer of calls is bullish on the underlying. This is not always the case. Remember that a large number of participants in the equity options market are hedgers. Long calls are a hedge against short stock, and long puts are a hedge against long stock. With this in mind we have developed a 7 step trading plan that helps filter out unusual option activity that will not provide actionable trade setups. It is by using this plan that we are able to identify the most significant unusual options activity trades every day.